Marty Johnson is the Vice President and Practice Leader for IBX. IBX has a proven method used by Insurance Professionals to provide their large group of clients with a comprehensive Contract and Pricing RFP to compare with their existing employee benefit lines. What is it like to run such a unique business within a […]
Loyalty schemes have become ubiquitous in modern business, largely because they can be implemented in some form within almost every industry. However, questions remain over the most effective way to run such a scheme.
Advertising has a long and fascinating history. Widely used to promote manufacturing and services from the mid-19th century onwards, the power of advertising wasn’t truly recognised until the 1950s when the modern version that we know today really took off.
As you were growing up, did you or anyone you know say, “I want to be a salesperson?” If you answered, “Yes,” you are likely one in a million. Sales has never been thought of as a career—rather thought of as a job one falls into. You went for marketing and found out you could […]
In this article Michael Viertler, Senior Partner McKinsey Marketing & Sales will discuss the four ways digital and analytics can drive successful change and the pitfalls to avoid. Few business leaders would dispute the fact that sales teams must evolve. They are already investing billions of pounds in sales technology and training in response […]
By Louisa Rochford Founded by Henry Wells and William Fargo in 1852, multinational financial services company Wells Fargo has had a long and lucrative lifespan in American history. It remains one of the “Big Four Banks” in the United States alongside Bank of America, JPMorgan Chase and Citigroup, with 8,050 branches, 13,000 ATMs and […]
Christmas is here; there’s no getting away from it. The Coca Cola truck has graced our TV screens, Greggs have released their festive bake, Mariah Carey will be bellowing out those well-known lyrics and Michael Bublé will be lining up his re-appearance.
China is the largest country in the world, with a population of just over 1.4 billion. As a nation that has developed greatly over the past decades, and given the globalisation that the introduction and rise of the internet has provided, it presents a lot of opportunities for interested CEOs. Aside from exporting and importing […]
India (27%), Philippines (51%), Colombia (45%) the UAE (33%) and China (27%) are some of the fastest growing e-commerce markets in terms of percentage growth, according to the latest worldwide study by PPRO Group, the international electronic payment specialists. Perhaps not surprisingly, 40% of the world’s e-commerce sales are made in China, so British retailers […]
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