Encouraging Sales, or Breaking the Bank?

August 21, 2019
Despite almost a decade of downturn for the automotive industry, 2018 began to boast some fairly significant positives.
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Retailers in Crisis: Here's What's Damaging the Bottom Line

July 24, 2019
Nothing drives home how ‘digital’ the modern world of retail has become more than the domino-like toppling effect of household retail brands.
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What Are the Benefits of Using Posters As Part of Your Advertising Mix?

July 2, 2019
Advertising has a long and fascinating history. Widely used to promote manufacturing and services from the mid-19th century onwards, the power of advertising wasn’t truly recognised until the 1950s when the modern version that we know today really took off.
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CRM Shakeup: 3 Tech Trends Shaping the Future of Sales

June 28, 2019
As you were growing up, did you or anyone you know say, “I want to be a salesperson?” If you answered, “Yes,” you are likely one in a million. Sales has never been thought of as a career—rather thought of as a job one falls into. You went for marketing and found out you could […]
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Boosting Your Sales ROI: How Digital and Analytics Can Drive New Performance and Growth

June 28, 2019
In this article Michael Viertler, Senior Partner McKinsey Marketing & Sales will discuss the four ways digital and analytics can drive successful change and the pitfalls to avoid.   Few business leaders would dispute the fact that sales teams must evolve. They are already investing billions of pounds in sales technology and training in response […]
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Go for Gr-Eight: The Skewed Sales Ethics of Wells Fargo

April 30, 2019
By Louisa Rochford   Founded by Henry Wells and William Fargo in 1852, multinational financial services company Wells Fargo has had a long and lucrative lifespan in American history. It remains one of the “Big Four Banks” in the United States alongside Bank of America, JPMorgan Chase and Citigroup, with 8,050 branches, 13,000 ATMs and […]
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5 Quick and Simple Ways to Increase B2B Leads Via Twitter

January 22, 2019
While social media platforms form an integral element of many marketing and sales strategies, Twitter is sometimes considered to be the poor relation.
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Big Sale Events: The Importance of Post-Christmas Sales

December 6, 2018
Christmas is here; there’s no getting away from it. The Coca Cola truck has graced our TV screens, Greggs have released their festive bake, Mariah Carey will be bellowing out those well-known lyrics and Michael Bublé will be lining up his re-appearance.
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What Are China’s Biggest Digital Marketing Opportunities?

October 24, 2018
China is the largest country in the world, with a population of just over 1.4 billion. As a nation that has developed greatly over the past decades, and given the globalisation that the introduction and rise of the internet has provided, it presents a lot of opportunities for interested CEOs. Aside from exporting and importing […]
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India, Philippines, Colombia and the UAE Present Surprising E-commerce Growth

July 25, 2018
India (27%), Philippines (51%), Colombia (45%) the UAE (33%) and China (27%) are some of the fastest growing e-commerce markets in terms of percentage growth, according to the latest worldwide study by PPRO Group, the international electronic payment specialists. Perhaps not surprisingly, 40% of the world’s e-commerce sales are made in China, so British retailers […]
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Here’s Why the Death of the High Street Has Been Greatly Exaggerated

July 12, 2018
When darling of the high street Marks & Spencer announced plans to shut 100 core clothing and home branches as part of a major restructure, commentators were quick to jump on the news as just the latest death knell for the high street. Julian Fisher, CEO at Jisp, believes the doom and gloom of the […]
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5 Ways to Find Hidden Treasure in Your Marketing Data

June 12, 2018
For far too long, Sales Executives have wasted their time chasing dead leads that will never result in revenue. Sales Directors admit that prospecting has become increasingly difficult with consumer spending in steady decline and GDPR strangulating means of outreach. In a recent report, it was revealed that 79% of all marketing leads are never […]
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