When darling of the high street Marks & Spencer announced plans to shut 100 core clothing and home branches as part of a major restructure, commentators were quick to jump on the news as just the latest death knell for the high street. Julian Fisher, CEO at Jisp, believes the doom and gloom of the […]
For far too long, Sales Executives have wasted their time chasing dead leads that will never result in revenue. Sales Directors admit that prospecting has become increasingly difficult with consumer spending in steady decline and GDPR strangulating means of outreach. In a recent report, it was revealed that 79% of all marketing leads are never […]
A new international study conducted by Forrester Consulting on behalf of Dun & Bradstreet, has shone a light on how companies are struggling to activate their data to address rising customer expectations. It showed that, while sales and marketing teams put a high priority on using data and analytics to improve their business, most are […]
Loyalty schemes can be the difference between a business that makes profit and one that does not. Rob Meakin, Managing Director at Loyalty Pro, has all the expertise you need to help you figure out what a loyalty scheme looks like for your business. At a time when consumer wallets are being squeezed due to […]
Marketing is embedded in the lives of anyone who has a pocket full of spare change, but have we always been susceptible to marketing strategies, sales ploys and trade games? Starting with day one, John Harrison, Managing Partner at BBH London, speak to CEO Today about the history and evolution of marketing, the process that […]
As we head further into the year, marketing strategies should be at the top of your company agenda. In 2018, consumers expect more from businesses - especially with their buying habits and other purchasing information readily available. An email offering your products or services will no longer suffice, and you need to appeal to your […]
Marketing is a key element of any business strategy, helping businesses across all sectors to promote and sell their services and products, but there are so many ways to market, how can you know which one works best for you? Below experts at brand agency Champions (UK) plc offer insight into the differences between marketing […]
In the digital age of increased competition and heightened customer expectations, businesses must be proactive to stay ahead of the pack. Mark Jackson, Head of Financial Services at the Collinson Group, explains for CEO Today. Keeping ahead in business is like trying to go up on a downwards escalator. If you run, you go forwards. […]
The Christmas season is a unique opportunity for many businesses to reach record levels of traffic. That’s why it’s essential that your business is prepared to make the most of these visitors. Here, CRO specialist Edd Wilson shares his tips for festive success with CEO Today. Converting website traffic is the goal of conversion rate […]
Amazon CEO Jeff Bezos was one of the first entrepreneurs to realize the potential of selling products on the internet. This Bloomberg Profile looks into how Bezos built Amazon inside his garage and now has his sights set well beyond online commerce. Video by Michael Byhoff
Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested. This disregard for tailoring communications for women is symptomatic of a wider problem in customer engagement in the sector, says Optimove. Kantar’s report shows financial advertising and marketing strategies fail to communicate […]
Is it all just email marketing now, or is there more to sales these days? Adam Leslie, European Sales & Marketing Solutions Leader at Dun & Bradstreet explains the future of cold calls and the growth in big data. Even in today’s digital age, and with the range of technology available, the cold-call remains a […]
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