Marketing is a key element of any business strategy, helping businesses across all sectors to promote and sell their services and products, but there are so many ways to market, how can you know which one works best for you? Below experts at brand agency Champions (UK) plc offer insight into the differences between marketing […]
In the business of today, social media platforms are a huge tool in reaching an audience, and engagement is manageable and measurable. Below, experts at Nisbets have provided CEO Today with insight into the planning and implementation of social media strategies for new businesses on the scene. At the beginning of 2017, the UK had […]
Chloe Watts is a Partner in the Technology, Transformation & Change Practice at leadership resource consultancy WBMS, part of The Wilton & Bain Group. For business leaders, the world is an increasingly complex place. Artificial intelligence, machine learning, robotic automation, industry 4.0, the internet of things, these all promise a future very different to the […]
Below Marcus Davey, Chief Executive and Artistic Director at Roundhouse, discusses the importance of diversity on the board, in particular pertaining to charities and their trustees. A recent report by The Charity Commission found that a majority of charity trustees (92%) are white, older and above average income and education, and men outnumber women trustees […]
Michael M. Carter, Founder and CEO of BizEquity, discusses with CEO Today the impending proliferation of AI technology, with some pointers on how best to prepare in four simple tips. As technology and artificial intelligence (AI) continue to disrupt industries, they are often met with hesitation, reluctance or even fear. Early adoption has already begun […]
CxO professionals are being held back from successfully fulfilling their customer engagement strategies, despite viewing customer service as a definitive competitive differentiator. This is according to new research from Aspect Software, which suggests that the C-suite must work hard to communicate to the Board the importance of customer service in an organisation. The study from […]
Communication is key. You’ve heard it a million times, but do you actually put that into action? You likely find that often you walk away from a conversation unsure of how you just dealt with it. Maybe the outcome of the conversation is the polar opposite of what you expected or aimed for, maybe you […]
Here Rebecca Constable, Head of Philanthropy at Kleinwort Hambros, talks to CEO Today about the growing appetite for philanthropy and impact investing amongst entrepreneurs. The age of austerity and the rise of so-called ‘compassion fatigue’ might suggest charities are finding it harder to attract meaningful donations. But among entrepreneurs at least, philanthropy seems to be […]
By Kathryn Moran, Partner and Head of Outsourcing at haysmacintyre Outsourcing is now a mainstream agenda item for key decision makers to consider in businesses of all sizes. It encompasses a broad range of services, business, production and manufacturing processes. The development, growth and maturity of the outsourcing market, together with the advent and rapid […]
Behind the profit of a business, there’s always a driving purpose, but does it matter what that purpose is? Karin Lutz, Partner and Global Leader at the Ernst & Young Beacon Institute, here explains to CEO Today the intricacies of purpose finding within a firm. “Management is doing things right; leadership is doing the right […]
According to new research released this week by Dreyfus, a pioneer in US investing, half of individual investors (49%) have indicated they have yet to take any action to reevaluate their investment approach in light of the possibility of a shifting investment landscape, as we head into the eighth year of the economic recovery. “As […]
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