The worrying news comes after Apple made changes to the way its IDs for Advertisers (IDFAs) are managed. Essentially, these are unique anonymised codes assigned to iOS devices and used for personalisation and targeting ads. Similarly, Google is continuing its plans to phase out third-party cookies despite opposition from marketers who claim the measures would […]
Automation has revolutionised the work and responsibilities of finance professionals. Relieved from repetitive and time-consuming tasks such as bookkeeping, invoicing and tax compliance, they are discovering new, more fulfilling roles within their organisations. This transformation is especially apparent at the top, where chief financial officers (CFOs) are transitioning into chief value officers (CVOs). Beyond automation, […]
As a cloud-centred service, VoIP systems are a wonderfully cost-effective option to consider, especially factoring in rates of remote working. There are a large variety of VoIP providers available to companies who are interested in pursuing modernised team communication, which means that finding a system that is compatible with your brand may seem difficult. To […]
Beverage giant Diageo has been making use of Vivanda, an artificial intelligence (AI) tool that could soon be recommending your next bottle of whisky. Diageo has been using Vivanda’s technology since 2019 in numerous markets, including the “Journey of Flavour” experience at Johnnie Walker Princes Street in Edinburgh. Vivanda is the foundation behind the “What’s […]
What’s a business without clients? Nothing. However, in the present world, there’s an extremely low chance that anyone will patronise your business willingly. People need a little nudge, a little convincing. Sure, they may need your product/services. The reality is that there are a lot more businesses offering the exact service you offer. It then […]
Amy Golding is the CEO of Opus Talent Solutions, which solves global problems with talented people. It works in the future-focused markets of digital, renewable energy and sustainability to try and help companies build their future workforce in sectors that are cripplingly short of people with the right skills – and that our economy and planet desperately need. Opus Talent Solutions works at the most senior level, all the way down to helping people get into these exciting industries with the right training and work experience.
Facebook-owner Meta has reportedly halted the development of its smartwatch which was initially scheduled to be released in spring 2023. It had been in development for around two years. Like other smartwatches, it would feature activity tracking and music playback, but would also be linked to Meta’s platforms and would have a dual camera, setting […]
There are tons of things that you need to make sure of if you want your business to run well. You need to find your buyer personas, research your market size, and form strategies for your team to use. You need to hire a quality team and help them communicate well, as well as ensure […]
In an ever-changing digital world, where emerging and evolving technologies are constantly shifting the business landscape, CEOs are required to navigate uncharted waters to meet the needs of their organisations, workforce and customer expectations. These ten books will help leaders, regardless of their technological prowess, to safely steer their own digital transformations and to critically […]
“Machine learning” appears in more articles every day, surrounded by fanfare and grand promises. But the hype rarely answers questions. What is machine learning? What makes it useful? And why should you take advantage of it when proven alternatives persist? Here's a look at what machine learning is and how you can benefit from implementing […]
The marketing model has evolved over recent years in line with technological advances. Historically, the measure of a successful campaign has often been the number of leads generated. As the capability of systems and solutions has evolved, however, this has enabled better use of data and resulted in the emergence of personalised marketing. Businesses can […]
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