Tennis

How Tennis Serves Up a Lesson in Simplicity that Organisations Should Learn

July 1, 2022
The Wimbledon tennis tournament is in full swing. Tennis is a unique sport in many ways with its bizarre scoring system; the number of biomechanical, equipment, surface and weather variables it brings into play; and, the complex interaction between mentality and physicality that it demands of its players. But perhaps the biggest oddity in tennis is a fundamental difference in the nature of the spectator sport versus the participation sport: although the vast majority of club players almost always play doubles, almost all of them prefer to watch singles. These are two massively different games in terms of patterns of play, technique and strategy, and it strikes me as quite strange that people choose not to watch the sport they play and vice versa. I can’t think of any other sport in which this dichotomy exists.
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7 Ideal Winter Sports To Keep Your Competitive Spirit Burning

January 5, 2022
Annie Button, professional content writer and branding aficionado, recommends some winter sports to keep your competitive spirit burning during the colder months. Winter is a time to find someplace warm and bunker down until the spring. But, this approach doesn’t work for everyone, especially if your aim is to keep firing on all cylinders throughout […]
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Double Fault? How to Fail and Still Move Forward

July 16, 2020
James Cluskey, business owner and tennis coach for Richard Branson, reflects on the lessons taught to him by renowned business leaders and the similarities he has found between business and sport.
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