unicorn

Top Unicorns to Watch Out for in 2022

March 31, 2022
Unicorn Hunting with Cornelius in the Valuation Swamp “Keep the money together” was proud Staten Island native Cornelius Vanderbilt’s very last words to his family. Following that heart-warming goodbye, he took his final breath of cold air at the beginning of 1877’s lethal winter, which later became known as the “Big Die-Up.” Although no unicorns died that […]
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How Gymshark Disrupted the Fitness Industry

August 28, 2020
It all started in 2012 when the Founder of sportswear brand Gymshark, Ben Francis, asked his mother to teach him how to use a sewing machine, so he could make vests and t-shirts him and his friends could wear to the gym. Fast forward eight years, and today, Ben’s company Gymshark has joined the list […]
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What Kind of Value Generator is Your Company?

February 22, 2019
The question often posed to the software industry is how do privately owned software companies achieve high valuations whilst simultaneously loosing huge sums of money?
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The Top 5 Co-Founding Partnerships and Their Stories

November 1, 2018
In recent news it was announced Paul Allen, Co-Founder of Microsoft alongside Bill Gates, died from complications of non-Hodgkin's lymphoma, a disease that had already divided the Microsoft partnership many years ago. Below CEO Today looks at five of the greatest co-founding partnerships that made history and are now divided by means of death or […]
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Are Unicorns Real? How Is a Company Valued?

August 9, 2018
When Aileen Lee created the term ‘Unicorn’ to describe any privately held start-up valued at over $1 billion, she was speaking about their mythical rarity. But she could also have been talking about their mythical price tags. Below Will Lion at BBH Global delves into the process of valuing companies, and the rise and demise […]
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The Work behind Unicorns: How Billion Dollar Start-ups Made Their Mark

February 28, 2018
By Louisa Rochford   Aptly named for its rarity, a Unicorn—in finance, at least—regards a start-up company that has been valued by investors at over $1 billion. Even rarer is the decacorn, or a start-up valued over $10 billion, and a hectocorn, valued over $100 billion. Aileen Lee, Founder of Cowboy Ventures, first coined the […]
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