Among other social issues, climate change awareness has increased significantly in circles of investors, and institutions are taking notice. Indeed, the extent to which a company is recognised for its environmental, social and corporate governance (ESG) has emerged in recent years as a key criterion for investment, and this is clearly more than a fleeting […]
Our way of life has changed in ways that were unimaginable just months ago. The world is facing its biggest challenge since World War II. Millions of people are now working from home, adapting to new ways of life.
When it comes to business, there’s a basic structure of how things are done. There’s your product or service, the interaction between the customer and the product, the means to acquire the service, and a means to get paid providing it.
Advertising has a long and fascinating history. Widely used to promote manufacturing and services from the mid-19th century onwards, the power of advertising wasn’t truly recognised until the 1950s when the modern version that we know today really took off.
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